For years I have cut flowers from my garden and brought them to my office. I am no flower arranger, I just stick the zinnias, marigolds, daisies, and cosmos in a vase and put the vase on my desk. My colleagues love them. Invariably they smile and strike up a conversation. Some ask me to bring in flowers for them; some are inspired to bring in flowers of their own.
Jeannette Haviland-Jones, Professor Emeritus with Rutgers’ Department of Psychology, has researched the impact flowers have on both men and women. In three different studies, she has proven that flowers are a positive emotional “inducer.” In the first study, flowers, when given to women, elicited the Duchenne smile. The Duchenne smile is a genuine smile, an indicator of happiness. The corners of the mouth are raised, the cheeks are raised, and the eyes are crinkled with lines. In addition, the women in the study reported more positive moods 3 days later.
In the second study, a flower or a pen was given to men and women in an elevator to see if flowers have the same impact on men and also to see if flowers (versus pens) would decrease the social distance in an elevator and increase conversation initiation. Men showed the same pattern of smiling when receiving flowers. When the people in the elevator were given flowers, they were more likely to initiate conversation thus closing the gap between them. In a third study, flowers were given to people in senior living residences. The flowers elicited positive moods and improved episodic memory.
Her research proves what we instinctively know: flowers trigger happy emotions and affect social behavior in a positive way. To celebrate the power of flowers, Burpee has started a sow-a-smile campaign. They are giving a free packet of flower seeds with each purchase of annual flowers (seed or plants). The seed packet has easy-to-grow annuals such as baby’s breath, candytuft, scarlet flax, red corn poppy, calendula, cornflower, zinnia, sulphur cosmos, gloriosa daisy, plains coreopsis, and catchfly. Burpee is encouraging people to grow and give a bouquet, capture the recipient’s smile on camera, and share the images on their Facebook site. A brilliant idea – share the love! If you want to see the Duchenne smile on your friends, family, and colleagues, give flowers!
Photos courtesy of Burpee.