Bloomin’ Easy has made it easy for homeowners who appreciate the beauty of a landscaped yard but need to be able to do it in a way that is not time consuming or too difficult. Bloomin’ Easy provides support to people who have purchased the plants with videos and tailored care reminders. The free care reminders are specific to each plant and offer simple advice to maintain the plants so they always look their best. These e-mails let people know when it is time to mulch, fertilize, prune, etc. The website provides video tutorials on how to plant, fertilize, and prune. Plants are sold through garden centers in North America including Canada.