While it is blooming, give it bright indirect light. It prefers day temperatures of 60-70 degrees and night temperatures of 40-50 degrees. It also prefers high humidity. Usually homes in the winter have low humidity so place the plant on a tray of pebbles with a little water. However, make sure you have a saucer between the container and the pebbles. The root system is a tuber that is prone to rot.
Water when the soil feels dry, like dry in the top inch, but before it is completely dry. Do not let it sit in water and do not let it sit in the saucer of water. Likewise, when watering, aim for the side of the crown, not on the leaves, and not on the crown (central growing point). If you purchased it in the decorative foil covering, it best to remove that and put the pot (make sure it has drainage holes) on a saucer.
Feed the plant with a diluted liquid low nitrogen fertilizer to prolong the blooms, such as an African violet fertilizer.
In the late summer, early fall, bring the plant back to bright indirect light and water thoroughly at first. You will see new green growth. Treat it like when you first purchased it and it should bloom again. It may not look as luscious, but the regal queen should continue to hold her court as a long lasting houseplant.